Vitense Golfland

When the business opened on Schroeder Road, the location sat well outside Madison's developed area. Vitense was an early figure in off-course golf, building a covered tee area and a two-level driving range at a time when both were uncommon in the United States. He also opened Wisconsin's first lighted golf course, which remains the only course in the state playable at night under lights.

The founder died in 1988 and his wife Naomi in 1990, after which their three daughters ran the business. Grandson Joel Weitz returned to Madison in 1992 to help manage it and, with his wife Sarah, acquired it in 2001.